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Inclusive FVG

Cover of the accessibility guide of region Friuli Venezia Giulia with images of mountains, lakes wine slopes and the castle of Miramare

Influencer marketing

Friuli Venezia Giulia: a region for everyone.

After publishing the guide “Friuli Venezia Giulia, a region for everyone”, the Tourism Board PromoTurismo Friuli Venezia Giulia wanted to promote the accessible and inclusive features mapped in the guide.

Giulia, a young woman on a wheelchair with dark hair wearing a white jacket and jeans, poses smiling near a balcony of the Miramare castle

Influencer Marketing campaign

Promoturismo FVG was looking for a testimonial to promote their guide of the inclusive features of their region. We organised for them a campaign on Instagram and YouTube with Giulia Lamarca, lifestyle and travel influencer and wheelchair user, who came to visit and sail during the Barcolana Regatta in October 2020.

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a screenshot of the online training: how to narrate a photo for the alt text description for accessibility

Training for inclusive Social Media

To communicate effectively a destination, it’s services and strcutures towards potential customers who have a disability, you need tools and an open, inclusive mindset. We created a tailored-made online workshop for the communications team of PromoTurismo FVG and one for the travel and cultural organisations of the region.

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Watch the video
imaginary cover for a magazine titled "Barcolana 52" with Giulia smiling on a sailing boad on her wheelchair, she is wearing a red shirt
Giulia, a dark haired young woman smiling on her wheelchair in the gardens of the Miramare castle with a view of the sea
Giulia visiting one of the rooms of the Miramare castle, with red walls and ancient paintigs on the wall and a wooden decorated ceiling