Friuli Venezia Giulia: a region for everyone.
After publishing the guide “Friuli Venezia Giulia, a region for everyone”, the Tourism Board PromoTurismo Friuli Venezia Giulia wanted to promote the accessible and inclusive features mapped in the guide.
Influencer Marketing campaign
Promoturismo FVG was looking for a testimonial to promote their guide of the inclusive features of their region. We organised for them a campaign on Instagram and YouTube with Giulia Lamarca, lifestyle and travel influencer and wheelchair user, who came to visit and sail during the Barcolana Regatta in October 2020.
Training for inclusive Social Media
To communicate effectively a destination, it’s services and strcutures towards potential customers who have a disability, you need tools and an open, inclusive mindset. We created a tailored-made online workshop for the communications team of PromoTurismo FVG and one for the travel and cultural organisations of the region.